TowScale plans, creates, and manages social that turns local attention into real calls and booked jobs across Detroit and Michigan. Clear calendars, fast replies, and proof your crews deliver—so a stressed driver becomes a customer in minutes.
We plan around dispatch peaks, after-hours calls, lake-effect snow, and game-day traffic. Content matches the work you run: light, medium, heavy duty, flatbed, winch-outs, jump starts, lockouts, tire change, fuel delivery, and recovery across Detroit, MI and nearby towns.
Posts lead with “Tap to Call,” maps, and short clips from I-75, I-94, and M-10. Real truck photos, quick tips, and before/after shots show why your team is the safe choice when minutes matter in Detroit.
We build posts, Reels, Stories, and graphics that end in a single action: call, text, or request a tow. Captions mirror ETAs and 24/7 coverage across Detroit, Dearborn, and Warren—no fluff, just help.
We route DMs and comments, log hot leads, and escalate tricky cases. Short scripts keep tone friendly and fast for lots around Dearborn and Southfield.
Educate, prove, promote, and engage—organized weekly for Detroit, Warren, Southfield, Livonia, and Ann Arbor. We mix photo sets, carousels, and short videos that answer real roadside questions.
Show fleet, yard signage, insurance, and reviews from Warren and Sterling Heights to build instant trust.
Daily comment/DM coverage, spam filtering, and lead routing. We track FAQs to fuel future posts and website updates.
Friendly replies and quick handoffs help convert weekend scrolls into Monday morning jobs in Livonia, Redford, and Oak Park.
Hook fast, show the fix, add a clear CTA. We film vertical, caption for sound-off, and spotlight winter starts, pothole flats, and recovery moments.
Clips sized for Facebook, Instagram, TikTok, and YouTube Shorts—ready for commuters along M-39 and Telegraph (US-24).
Small, tightly targeted boosts on winning posts plus remarketing for recent site visitors and callers—efficient reach without wasting budget.
UTM tags and call tracking show which posts and cities drive paid tickets in Ann Arbor, Royal Oak, Ferndale, and Grosse Pointe.
Captions and maps reference the Lodge (M-10), Southfield (M-39), M-59, and Telegraph (US-24). Neighborhood cues guide quick action in Detroit, Dearborn, and Warren.
Clear airport posts reduce missed calls from long-term lots and late-night arrivals in Romulus, MI.
Winter hits: jump-start and recovery content. Spring: pothole flats. Summer: construction detours. Game days: arena traffic and tow zones.
Festival and weekend timelines get special scripts so callers reach you fast in Royal Oak and Ferndale.
Week one: audit pages, define platforms, gather proof, and set voice guidelines for Detroit and nearby suburbs.
Priority services, photo/video assets, and preferred routes so content matches reality in Hamtramck and Grosse Pointe.
We script, shoot, design, and schedule posts; connect inbox tools; and align tracking before anything goes live.
Brand, policy, accessibility, and device checks ensure clean publishing for Sterling Heights, Livonia, and Southfield.
We roll out in stages, monitor saves/shares/clicks/calls, and iterate hooks and CTAs quickly.
Amplify winners, cut weak posts, and refine reply scripts—so leads don’t slip during busy hours.
No fake giveaways, clickbait, or risky claims. You get steady, brand-safe content that turns local attention into real calls.
Plain language, honest proof, and choices that help drivers in the moment—from Downtown to DTW.
Most pages feel lift within 2–4 weeks as Reels and proof posts gain saves and shares in local feeds. We begin with Detroit “near me” moments, winter prep, and pothole content, then add Dearborn, Warren, and Southfield coverage. With call tracking and UTM tags, we see which posts trigger real calls and route hot DMs to dispatch. The goal is steady, measurable jobs—not vanity likes.
Yes. Short vertical clips outperform static posts when drivers are scrolling in line or waiting for a jump. We keep videos under a minute, show the issue and fix, and end with a clear “Tap to Call.” Captions reference routes like I-75 and I-94 so the content feels local. Even one or two strong Reels a week can lift branded searches and convert fence-sitters into booked tickets.
We set inbox hours, response SLAs, and escalation rules so urgent messages reach your on-duty contact fast. Common questions get friendly, pre-approved replies; sensitive cases escalate with context. We tag leads, capture phone numbers, and log outcomes so your team sees which posts create real work. That balance keeps tone human while protecting response times during storms and rush hours.
Every post is tracked with UTM links and call extensions that map to service and city pages. We watch saves, shares, profile clicks, calls, and form starts—then compare to booked tickets. Reports highlight which topics, hooks, and cities (Detroit, Dearborn, Warren, Southfield, Livonia, Ann Arbor) actually produce jobs. We double down on winners and trim what doesn’t pay back.
Absolutely. We shoot real trucks in local spots, mention corridors like the Lodge and Telegraph, and publish timely posts for snow, potholes, and arena events. City pages and captions call out neighborhoods from Corktown to Hamtramck, plus DTW for airport calls. The voice sounds like your dispatcher: calm, direct, and helpful—so drivers trust you when they need help now.
Tell us your trucks, radius, and busiest jobs. We’ll ship a Michigan-first social plan, publish the first posts fast, and keep tuning until the call log proves it.
