Michigan’s Towing & Roadside Marketing Partner
When breakdowns hit on roads in Detroit, Benton Harbor, or Kalamazoo at 2 a.m., the first tower…
When breakdowns hit on roads in Detroit, Benton Harbor, or Kalamazoo at 2 a.m., the first tower found on Google Maps gets the call. Tow Scale helps Detroit and Michigan operators win those moments with purposeful SEO, Google Business Profile, PPC, web design, and social—built for towing and roadside, not generic SMBs. (We align with Google’s people-first and local ranking guidance so your presence is relevant, prominent, and trustworthy.)
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From light-duty to heavy-duty rotator crews, we support shops across Metro Detroit and statewide with clear reporting and month-to-month options.
We’re a Detroit-first, Michigan-wide team focused solely on towing and roadside. Our work is straightforward: help you earn more profitable cash calls, show up in the local pack, and keep your phones ringing after hours. Everything is built people-first (content, UX, reviews) and compliant with Google Search Essentials and GBP policies—because short-term tricks aren’t worth suspensions or lost visibility.
Only towing & roadside—language, pages, and funnels match real jobs.
Detroit/Wayne County first, then the routes you actually cover across MI.
Website, SEO, GBP, PPC, social, reviews, tracking, and recruiting campaigns.
Local rankings come down to relevance, distance, and prominence—plus a site and GBP that put people first. We build around those signals and your bottom-line reality: calls that turn into paid work.
Direct, profitable calls instead of low-margin club work—via Maps visibility, intent-matched content, and clean tracking.
Complete, policy-safe GBP data, steady reviews, and service pages that match searcher intent drive prominence where it counts.
Missed-call text back, 24/7 chat/call routing, and PPC schedules aligned to your dispatch coverage.
We follow Guidelines for representing your business on Google and keep categories/ services compliant to reduce risk.
Landing pages + ad sets for CDL/light-duty drivers and dispatchers keep your trucks staffed and turning.
Your customers search locally and act fast. We build simple, fast pages, align your GBP to the right categories/services, target high-intent PPC terms by job type, and keep social/reviews authentic. It’s all grounded in people-first content and page experience best practices.
Fast, mobile-first builds with sticky Click-to-Call, clear service grids (light-duty, heavy-duty, winch-out, jump, lockout), LocalBusiness/Service schema, and real photos. We tune Core Web Vitals so stressed drivers on spotty data still reach you quickly and convert.
We map services to Detroit/Michigan demand—“towing near me,” “24/7 tow truck Detroit,” “heavy-duty rotator,” and suburb terms—then craft unique service/city pages, internal links, and FAQs that answer real questions without doorway duplication. People-first, not keyword-stuffed.
Categories, services, photos, products, post cadence, review playbooks, and name/area compliance to protect against suspensions. NAP cleanup across listings and reporting on calls, directions, and messages from your GBP. Built to GBP guidelines, not hacks.
Tight, high-intent structure by job type (emergency, winch-out, jump, lockout, heavy), robust negatives to cut junk, call assets, and schedules aligned to dispatch coverage. We optimize to cost-per-qualified-call—real jobs, not empty clicks.
Consistent posting that shows real work (recoveries, rotator lifts, roadside assists), routes DMs, and supports hiring. Reviews strategy runs through ethical prompts and quick owner responses to build trust in your service area.
Targeted campaigns to keep you top-of-mind with fleets, dealerships, and municipal contacts. We test creatives around proof-of-work and availability, then retarget site visitors to drive quote requests and calls.
Grab a free Google Business Profile audit or a fast proposal for your website + SEO + PPC. We’ll show you the exact changes that move the needle—clearly mapped to calls and booked jobs.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County. Each city page covers real corridors, neighborhoods, and services—kept unique and useful to avoid thin, duplicate “doorway” content that Google discourages.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County. Each city page covers real corridors, neighborhoods, and services—kept unique and useful to avoid thin, duplicate “doorway” content that Google discourages.
We’re towing-only, Detroit-first, and build to Google’s people-first and Search Essentials guidance, so your visibility and trust line up with how customers actually search.
GBP hygiene, categories/services, fresh photos, and steady reviews can create early movement, while prominence grows with consistent signals. Google cites relevance, distance, and prominence as local factors.
Yes—Detroit and statewide. We build dedicated heavy-duty pages and campaigns (rotator, lowboy, recoveries) and report on qualified calls, not just clicks.
Absolutely. We structure job-type ad groups, use call assets, and align ad schedules with dispatch coverage so overnight calls don’t slip.
We follow Guidelines for representing your business on Google—accurate names, categories, and service areas—and prepare evidence if reinstatement is ever needed.
Yes. We cover Metro Detroit and major Michigan markets. Each city page is unique and useful—no boilerplate clones—aligned to Search Essentials best practices.
Yes. We optimize Core Web Vitals so stressed drivers on weak connections can reach you fast and call.
We serve operators across Michigan, with a flagship focus on Detroit and Wayne County. Each city page covers real corridors, neighborhoods, and services—kept unique and useful to avoid thin, duplicate “doorway” content that Google discourages.
When breakdowns hit on roads in Detroit, Benton Harbor, or Kalamazoo at 2 a.m., the first tower…
When breakdowns hit on roads in Detroit, Benton Harbor, or Kalamazoo at 2 a.m., the first tower…
When breakdowns hit on roads in Detroit, Benton Harbor, or Kalamazoo at 2 a.m., the first tower…