Tow Scale is a specialized digital marketing partner for towing and roadside assistance businesses. We focus on one thing: helping Michigan operators—especially in Detroit and Wayne County—win more profitable calls through people-first content, compliant Google Business Profiles, fast websites, and accountable SEO/PPC. Our work aligns to how local search really works (relevance, distance, prominence) and to Google’s quality guidance, so you stay visible and trustworthy for the long run.
Light-duty towers, heavy-duty/rotator specialists, roadside-only crews (jump, lockout, tire, fuel), impound/municipal contractors, and transport. Whether you’re an owner-operator or multi-yard fleet, we tailor the plan to your routes and coverage.
We structure website pages and GBPs to match real searches in Detroit and across Michigan—no doorway clones, no fluff.
We follow Guidelines for representing your business on Google to avoid suspensions and keep NAP/category data clean.
Fast, stable pages with strong Core Web Vitals convert distracted users on weak connections through a smooth experience.
We review your website, GBP, service area setup, and current ads. (best-practices for service-area business.)
A Michigan-first plan (Detroit flagship + priority cities) with clear KPIs: qualified calls, booked jobs.
Conversion-first site refresh, unique service/city pages, compliant GBP, and right-sized PPC.
Tracking on every call, message, and form; schedules aligned to dispatch coverage.
