TowScale runs paid social that turns local attention into real calls and booked jobs across Detroit and Michigan. Sharp offers, fast creative, and tight targeting—so a quick scroll becomes a tow ticket in minutes.
We plan campaigns around dispatch peaks, after-hours calls, lake-effect snow, and game-day traffic. Ads match the work you do: light, medium, heavy duty, flatbed, winch-outs, jump starts, lockouts, tire change, fuel delivery, and recovery—built for Detroit, MI and the suburbs that keep your crews moving.
Short Reels, UGC-style clips, and bold carousels show real trucks, real routes, and real fixes near I-75, I-94, and the Lodge (M-10). We open with a clear hook, prove you’re legit, and end with “Tap to Call.” No fluff—just what a stressed driver needs to see.
Objectives and placements are chosen for phones: call, message, and instant form. We layer geo, time, and weather so the right ad meets the right driver in Detroit, Dearborn, and Warren—from shoulder stops to parking lots.
Inbox tools route hot DMs to your on-duty contact. Instant forms collect location, VIN/plate, and quick photos. That cuts hold time and gets a truck rolling faster along I-94, M-39, and city streets around Dearborn and Southfield.
Winter = jump starts and recovery. Spring = pothole flats. Summer = construction detours. Game days near Ford Field and Little Caesars Arena get special scripts and ETAs that feel local, not generic.
We pair offers with fleet photos, reviews, insurance badges, and yard signage—real signals that calm a nervous driver in Warren, Sterling Heights, and Livonia.
UGC packs, Reels, carousels, before/after sets, and quick tip posts sized for Facebook, Instagram, TikTok, and YouTube Shorts.
Captioned, vertical, sound-off friendly clips—with clean “Call” and “Message” buttons—for commuters along M-39 and Telegraph (US-24).
Broad prospecting to find new buyers, retargeting to bring back site visitors and callers, and lookalikes from real tickets—mapped by city.
Ad sets mirror Downtown, Midtown, Corktown, Greektown, Hamtramck, DTW/Romulus, and corridors like Telegraph and M-59.
One-tap calls, Messenger/WhatsApp, instant forms, or fast pages—each tagged to service and city so nothing is wasted.
GA4, pixel/CAPI, and call tracking connect impressions to booked jobs in Ann Arbor, Royal Oak, Ferndale, and Grosse Pointe.
Copy and maps reference the Lodge (M-10), Southfield (M-39), M-59, and Telegraph (US-24) so ads feel close, not corporate.
Airport lots and event zones need different timing and CTAs—handled with their own sets for Romulus, Downtown, and nearby ramps.
Storm scripts, salt-truck nights, campus move-ins, and festival weekends each get tuned messaging and budgets.
Late-night scrolls meet simple “Call Now” paths and proof that you’re open and nearby.
Week one: audit accounts, define goals, confirm crew capacity, and build a Detroit offer/keyword map for towing and roadside intent.
Priority services, proof assets, and go-to routes—so the first ads match real dispatch patterns in Hamtramck and Grosse Pointe.
We launch prospecting, retargeting, and lookalike sets; wire call tracking; and ship vertical, captioned creative with local hooks.
Policy, speed, pixel/CAPI, and conversion events are validated for Sterling Heights, Livonia, and Southfield.
Staged rollouts, search-term style negatives where useful, placement trims, and offer tests. Waste is cut fast.
Tighten hooks, expand winning cities, and adjust bids/schedules before small problems become missed calls.
We report what rang the phone, update the creative board, and scale by service and city—simple, steady, and proven.
Small wins each week stack into predictable call volume.
Paid social helps you win “not yet urgent” moments, retarget high-intent visitors, and stay visible when storms or events spike demand. We pair Detroit-specific creative with tight geo and phone-first objectives, then prove value with call tracking. Search captures emergencies; social surrounds the decision and brings people back when they finally need a truck.
We start lean, focus on one or two high-intent offers, and grow on proof. The plan favors phones, nearby corridors, and simple actions like call, message, or instant form. With weekly tests, we shift spend toward the ads and cities that ring the most. This keeps costs predictable while building a repeatable system for Detroit and core suburbs.
Yes. We combine radius and city targeting with exclusions and dayparting, then align creative to routes like the Lodge (M-10), Southfield (M-39), and Telegraph (US-24). Airport sets for Romulus/DTW use different timing and CTAs. We monitor calls and messages to confirm that impressions become real jobs, not just views.
Absolutely. We shoot real trucks in local spots, mention corridors and neighborhoods, and show season-specific work like jump starts after a freeze or tire changes in pothole season. Captions sound like a calm dispatcher, not a marketing script. That “you’re nearby and ready” vibe is what turns a scroll into a call across Dearborn, Warren, and Southfield.
Every ad path is tagged: UTM links for pages, click-to-call for phones, and instant forms for quick intake. GA4, pixel/CAPI, and call recordings connect impressions to jobs by service and city. Weekly reports highlight which hooks, offers, and locations drove real revenue in Detroit, Livonia, Ann Arbor, and beyond—so we scale winners and trim the rest.
Tell us your trucks, radius, and busiest jobs. We’ll ship a Michigan-first social marketing plan, launch the first campaigns fast, and keep tuning until the call log proves it.
