TowScale runs call-driven Google Ads that turn “tow truck near me” into real jobs across Detroit and Michigan. Search campaigns, call-only ads, smart negatives, and clear tracking—so a stranded driver becomes a booked ticket in minutes.
We plan around dispatch peaks, after-hours calls, lake-effect snow, and game-day traffic. Campaigns target the jobs you run: light, medium, heavy duty, flatbed, winch-outs, lockouts, jump starts, tire change, fuel delivery, and accident recovery across Detroit, MI and nearby towns.
Phone-first layouts, call extensions, and location assets make the next step obvious. Ad copy references real routes and landmarks so stressed drivers trust you and call—no scrolling, no confusion.
We bias for phone calls: call-only, call extensions, and sitelinks to “Request a Tow” pages. Schedules match your crew hours, with surge rules for storms and rush hours in Detroit, Dearborn, and Warren.
Landing pages capture location, VIN/plate, and photos in a few taps. Less hold time, faster quotes, and faster wheels rolling along I-94, M-39, and city lots around Dearborn and Southfield.
Intent-based keyword groups for “near me,” corridor queries, and emergency terms. Tight match types, negatives for junk clicks, and ad copy that leads with “Tap to Call.”
Call buttons up top, big headers, and minimal fields make mobile action easy in Warren, Sterling Heights, and Livonia.
We run call-only where it wins and pair text ads with call/location extensions. Maps and directions align to the yard or storage lot nearest the driver.
Ads and assets reference Downtown, Midtown, Corktown, Greektown, DTW/Romulus, and Telegraph (US-24) so copy feels local—not generic.
We use goal-based bidding for calls and high-value forms, with human guardrails: budgets, schedules, negatives, and placement filters.
GA4 + call tracking wire every click to jobs by service and city—so you can scale winners in Ann Arbor, Royal Oak, Ferndale, and Grosse Pointe.
Soft reminders bring visitors back to finish quotes or call when the tow decision finally lands—especially effective after storms.
Fleet photos, licenses, and short reviews on landing pages reduce hesitations in Livonia, Redford, and Oak Park.
Ad groups and copy align to the Lodge (M-10), Southfield (M-39), M-59, and Telegraph (US-24). Neighborhood cues guide quick decisions in Detroit, Dearborn, and Warren.
Location assets and timing reduce missed calls from Downtown ramps to airport lots at DTW.
Storm scripts for recovery/jump starts, spring for pothole flats, summer construction detours, and game-day pacing near arenas and campuses.
Budgets and bids shift when demand spikes so your busiest hours get the clearest path to call in Royal Oak and Ferndale.
Week one: audit, goals, crew capacity, and service zones; build a Detroit keyword and offer map for towing and roadside intent.
Priority services, proof assets, and preferred routes—so ads and pages match real-world dispatch from day one in Hamtramck and Grosse Pointe.
We launch core search and call-only campaigns, write corridor-aware ads, wire call tracking, and ship phone-first landing pages with clear CTAs.
Policy, speed, mobile UX, and conversion tracking are double-checked for Sterling Heights, Livonia, and Southfield.
Staged rollout, query pruning, negative growth, schedule tuning, and offer tests. We fix waste fast and protect budget.
Tighten headlines, expand winning cities, and adjust bids/schedules before small issues become missed jobs.
Weekly cycles: expand service and city coverage, iterate offers, refresh extensions, and scale what proves out.
Small, steady improvements show up on the call log—more qualified calls at better costs.
Most fleets see calls within days of launch because search intent is urgent. We start with Detroit “tow truck near me” and corridor terms on I-75, I-94, and M-10, then expand to Dearborn, Warren, and Southfield based on early data. In the first two weeks we prune bad queries, tighten negatives, and tune schedules so your money lands on real emergencies—not browsing clicks.
For true emergencies, yes—call-only and strong call extensions usually convert fastest because they skip the page and dial your team immediately. We still use short landing pages for non-emergency jobs, heavy duty, or insurance work. The mix changes by city and time of day, but our default is simple: if someone is stranded, make the call the easiest action on every ad and asset.
We build layered negatives (price shoppers, DIY, auto sales), filter placements, and watch search terms daily in the first 14 days. Call tracking and recordings help flag junk quickly, and we block what wastes budget. Location settings match your real radius, and schedules reduce after-hours waste if you’re not truly 24/7. The goal is fewer empty clicks and more paid tickets.
Absolutely. We sync ad location assets with your GBP, align services and copy, and tag links so we can see which channel triggered the call. When your listing is strong, ads get an assist from map trust; when ads perform, they lift branded searches that feed your listing. Together, they cover the “I need help now” moments across Detroit, Dearborn, Warren, and beyond.
We plan surge rules and pacing. When winter hits or game-day traffic spikes, we prioritize the highest-value jobs and closest corridors, then adjust bids and budgets so you still win calls without burning cash. After the rush, we review the data, add negatives, and tune offers. The result is steady performance in messy conditions—exactly when drivers need you most.
Tell us your trucks, radius, and busiest jobs. We’ll map a Michigan-first PPC plan, launch the first campaigns fast, and keep tuning until the call log proves it.
