TOW SCALETowing Marketing
How Arndt Towing and Recovery Landed Two $50K+ Commercial Contracts
Arndt Towing and Recovery had the trucks and the crew for commercial and fleet work out of Paw Paw — they just weren’t visible where those contracts get decided. Here’s exactly what changed that.
The Challenge
Arndt Towing and Recovery had no meaningful online presence for commercial towing work, which meant they were losing bids to competitors who simply showed up first when a fleet manager or dispatcher searched. Consumer-facing towing searches weren’t the problem — commercial and contract visibility was.
The Strategy: What We Actually Did
Technical Foundation
- Site speed & mobile-first rebuild — optimized load times and rebuilt key pages mobile-first, since decision-makers are often reviewing options from a phone or job site.
- Technical SEO cleanup — fixed crawl issues and structured the site so commercial and fleet-related service pages could actually rank.
- Schema markup — added LocalBusiness and service structured data to strengthen how Google understands and displays Arndt in search results.
Local SEO & Google Business Profile
- Category & NAP consistency — corrected GBP categories and matched name, address, and phone exactly across the website, GBP, and directories.
- Regular GBP posting — an ongoing posting cadence to keep the profile active and relevant.
- Competitor analysis — identified which competitors were winning commercial towing visibility and where Arndt’s listings and content were falling short.
- Citation building & local backlinks — built out accurate directory listings to strengthen local authority.
Targeted Google Ads For Commercial & Fleet Searches
- Commercial-intent keyword targeting — campaigns built specifically around commercial and fleet-related towing searches, not generic consumer terms.
- Negative keyword filtering — filtered out low-value consumer traffic so ad spend went toward the searches that actually turn into contracts.
- Dedicated landing pages — built commercial-focused landing pages with clear next steps for fleet managers and dispatchers evaluating vendors.
Content & CTA Updates
- Commercial-focused content — rewrote key pages to speak directly to fleet and commercial contract decision-makers, not just roadside customers.
- Clear CTAs — made it obvious and fast to request a quote or get in touch, on every device.
Reviews & Reputation
- Review generation system — a consistent process for collecting reviews to reinforce credibility with both consumer and commercial searchers.
- Reply management — professional responses to reviews to support Arndt’s reputation across every audience.
The Results
Combining stronger local SEO fundamentals with commercial-intent Google Ads gave Arndt visibility exactly where fleet and contract decisions get made.
“Now we’re top 3 for commercial towing in our area. This led to 2 major $50K+ contracts we wouldn’t have gotten otherwise.”
Arndt Towing and RecoveryTop 3 ranking · $50K+ contracts
Arndt Towing and Recovery: Questions, Answered
Is Arndt Towing and Recovery a real Tow Scale client?
Yes. Arndt Towing and Recovery is a real client in Paw Paw, named with permission, and this page reflects the actual work completed for them.
What services were used for Arndt?
Local SEO combined with targeted Google Ads built specifically around commercial and fleet-related towing searches.
Why Google Ads in addition to SEO for Arndt?
Commercial towing contracts are often decided on a shorter timeline than organic rankings can move on their own, so paid search filled that gap while the Local SEO foundation built long-term visibility.
Will my results look like Arndt’s?
Every market and starting point is different. This is a real, specific outcome, not a guarantee — your free audit will give you a realistic picture for your situation.
Can I see more detail on what was done for Arndt?
Yes. Ask during your free strategy call and we can walk through the specifics relevant to a towing company like yours.
Want Results Like Arndt’s?
See exactly what a custom growth plan would look like for your towing company.